/ɡrʌɪnd/ – The art of hard work and graft with a goal to maintain a successful lifestyle. Grinding is a state of mind as well as an action.
Established in 2014 & Derived out of West London, Grind City is a streetwear brand, drawing inspiration from sports and musical influences.
Grind City believes and lives by the slogan – “Against All Odds” which is defined as “despite very low probability; in a most unlikely way”. Going through the motions of our own personal battles with the pressure of “making it out”, we have built a purposeful brand with a strong message. The brand is solely focused on providing youth street culture with a cutting-edge take on traditional streetwear and are dedicated to producing high quality pieces at an affordable price.
GRIND CITY LONDON™ – AGAINST ALL ODDS